Or it could be worth a few thousand dollars! Here is an interesting (albeit short) article from FastCompany.com on the concept behind using visuals to help communicate ideas to large organizations, as well as more importantly, to flesh ideas out in short form.
Those of you in the animation industry, or other visual production industries, are familiar with the ‘thumbnail’ sketch as a method of creating ideas quickly that we can just as easily throw in the trash as we can build upon into the million dollar idea. This same thinking can be applied to businesses that aren’t creatively oriented, such as Wal-Mart, Microsoft and UPS. To name a few companies.
I’ve spent countless times around boardroom tables listening to and participating in discussions that involve some very complicated concepts, and a large part of the time, the discussion centres around understanding the concept at it’s fundamental level across the table vs. actually working on the concept itself. This is only one consideration for the above article. My suggestion to those of you working in the creative fields looking to expand your horizons: Look at articles such as this as a billboard from the right-brain industries! We need you to help us with our process. Can you?
Mayhaps.
- B
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